When a recruiter lands on your CV, the first thing they historically do is google you. The boom of the digital age has led to social media moving from a leisure use, to an everyday necessity and an extension of your personal CV.
Questions this may pose, is how does your social media look to a recruiter? Or how can you make sure you stand out? The most common online profiles a recruiter will search for will be LinkedIn, Facebook, twitter and maybe Instagram. Your posts create the first impressions and are the enabler of whether a recruiter will contact you or not. Bearing this in mind, let’s start with the top 10 things recruiters will search for:
1) Wild nights out – Keep it clean. If you need to post your wild night’s out, then have private pages that cannot be searched.
2) A good split between professionalism and personality – Many companies will look to gauge not only if you have the right skills for that role but also weather you seem like a likeable person. Also, if you fit in more with a dynamic team who love social events or more with the straight forward quiet office vibe. So, it is key that your social media reflects your personal branding over all, at the end of the day you are a brand and you essentially need to sell yourself.
3) Branding – Again, you are your brand. In this case employers will be initially looking at any profile pictures you have. To avoid making them run a mile make sure your profile pictures are clear and as professional as possible. No holiday selfies.
4) LinkedIn – Your career history needs to be up to date, this is essential. It is also key that you are connecting with people in the industry you are interested in and share like – minded industry posts to show you that you are a knowledgeable candidate for a role in your desired industry. Keep posts professional, it’s not twitter. Recruiters don’t want to know about that bad meal you’ve had or what your doing on the weekend.
5) Connections – In addition to the above, your professional social media profiles should have connections with relevant people in your industry. This can be key for landing you your next job role as, people in your industry who may be looking for people to join their company or, may know someone candidate seeking will be able to find you easier in their network and will also gauge, based on your connections, if you are a willing candidate and eager to join or grow in your chosen industry. Connections also may help recruiters gain valuable references on the type of candidate you are and overall improve your like-ability.
6) Skills – If your CV mentions communication skills, recruiters will look to see if there is evidence of this on your social media. What are you tweeting about? What information are you sharing? Are you knowledgeable and intelligent or foul mouthed? These are key to knowing whether you are suitable for the selected role.
7) Creativity – In some cases recruiters will be looking for creativity within your social media posts, as many roles look for a creative eye. This will also say a lot about how original and skilled you are. This will again need to back up what you have listed on your CV.
8) Grammar and spelling – It’s a no brainer that a future employer wants to know that you can at least carry out these tasks to a standard. In 90% of job roles you will need to write some type of content, be it as small as an email, it still needs to read well and have the correct spelling and grammar.
9) Bad mouthing previous employers – No employer wants to see or even think about the possibility of you negatively representing them online, so they do not want to see posts of you doing this for your previous experiences.
10) Discriminatory comments – Nobody can tell you how to think or feel about certain topics, sexual preferences, genders, religions etc. However, expressing prejudice online is a massive no and will send any potential employer running for the hills. Be careful what you post online. As not only will a potential employer look for these posts, but so can current employers and you just might end up out of a job.
Recruiters are the enabler to your future success, they hold a portfolio of job roles and can act as your middleman to negotiate ideal salary’s, which take away the worry of you having to hold awkward conversations in interviews. So, if you are doing all the above, you should be on their radar. If it is not a recruiter looking for your social media, it will be a potential employer during your interview process. So, make sure you comb through your online social media profiles and represent the best possible you.